Samsung LN32B360 LCD HDTV Review - Vs LG 32LG40

Samsung LN32B360 Vs LG 32LG40 Summary
• The Samsung has stronger performance on blacks, whites and contrast • Both are pretty even on color performance • Neither TV has many additional media features, although the LG has a DVD player.
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Value Comparison

The Samsung has the edge in price: you can pick it up for around $530, while the LG is priced at about $850. The LG has a number of advantages, though; more HDMI ports. Overall, the Samsung represents much better value for money unless you have a huge need for the built-in DVD player that the LG offers.

	Comparison Specifications
	Samsing LN32B360	LG 32LG40
Size	32"	32"
Price	$530	$850
Type	LCD	LCD
Format	720p	720p
Other	None	DVD Player

Blacks & Whites

Although the Samsung LN32B360 is the much cheaper display, it has an overall advantage in our tests that look at the depth of blacks, the brightness of whites and the contrast ratio. In all of these tests, the Samsung performed better and had better scores.

Black Level
Samsung LN32B360 Score:   Black Level : 8.23 Peak Brightness : 9.32 Contrast Ratio : 8.89	LG 32LG40 Score: Black Level : 4.42 Peak Brightness : 7.12 Contrast Ratio : 4.78

Color Accuracy

It was  a much closer race when it came to color performance, though; here we found that the two HDTVs had very similar performance. Both had whites that stayed pretty consistent, and smooth RGB curves. The LG had a slight edge on the color gamut test, though; we found that the color gamut of the LG was significantly closer to the standards that we test against, which means more accurate color.

Color Temperature Comparison

Samsung LN32B360 Score: 8.67

LG 32LG40 Score: 7.61

RGB Curve Comparison

Samsung LN32B360 Score: 7.65

LG 32LG40 Score: 7.84

Color Gamut Comparison

Samsung LN32B360 Score: 4.49

LG 32LG40 Score: 5.29

Motion

Again, it was almost neck and neck on motion; we rated the performance of both TVs at displaying fat-moving video at about equal, although the LG did show less evidence of video artifacts.

Viewing Effects

This was one area where the LG had a significant advantage; the Samsung had a very poor viewing angle, as we found that the contrast ratio fell by half at just 17 degrees off axis. Meanwhile, the LG kept a good contrast ration to about 55 degrees off axis, so it would look much better if there are lots of people watching the TV at once.

Viewing Angle Comparison

Samsung LN32B360 Score: 3.26 LG 32LG40 Score: 7.33

Connectivity

Neither HDTV is a media maven, although the LG does have the advantage of 1 more HDMI port and a built-in DVD player. But neither display includes the Internet connectivity that is becoming common on higher end models, and neither can play back photos, videos or music from either the Internet or directly from a memory card.