Sharp Aquos LC-40E67UN LCD HDTV Review - Vs Vizio VO370M

Vizio VO370M Comparison Summary
• The Sharp is $150 more expensive • The Sharp has deeper blacks, but the Vizio has brighter whites
	Power Consumption	Page 13 of 18	Vs LG 37LH30

Value Comparison Summary

Both displays are similar in the specs they offer: they are both 1080p screens that don't include many fancy media functions. They are both well procved, though. The Sharp is a bit more expensive than the Vizio, but it is also larger, at 40 inches against the 37 of the VO370M. Whether these extra 3 inches is worth the extra $150 or not depends on the size of your living room.

	Comparison Specifications
	Sharp LC-40E67UN	Vizio VO370M
Size	40 inches	37 inches
Price	$749	$600
Type	LCD	LCD
Format	1080p	1080p
Other	None	None

Blacks & Whites

Both displays have their pluses and minuses here: the Sharp had significantly better blacks, while the Vizio had brighter whites. But in terms of the range between the two, the Sharp is the winner. So the Sharp is the winner, unless you are looking for a display that can hold its own in a brightly lit room, in which case the Vizio is the one to go for.

Blacks & Whites Comparison Chart
Sharp LC-40E67UN Score: Black Level: 8.00 Peak Brightness: 7.20 Contrast: 7.38	Vizio VO370M Score: Black Level: 5.28 Peak Brightness: 8.74 Contrast: 5.98

Color Accuracy

Both displays had good performance in our tests of color accuracy and performance; both had consistent whites and  resonably smooth RGB responses/ Both also had errors in their color gamuts, but both had a broadly similar range of errors.

Color Temperature Comparison

Sharp LC-40E67UN Score: 9.22

Vizio VO370M Score: 9.63

RGB Comparison

Sharp LC-40E67UN Score: 8.80

Vizio VO370M Score: 8.24

Color Gamut Comparison

Sharp LC-40E67UN Score: 5.29

Vizio VO370M Score: 5.46

Motion

Neither display did particularly well in our motion test, with both displays having issues of jerky, juddery motion and odd glitches that detracted from the quality of the image. Neither display uses the faster image processing of their more expensive cousins, and it shows.

Viewing Effects

You could call a weak viewing angle "the curse of the cheap HDTV", and neither the Sharp or the Vizio would disagree: both had weak viewing angles. For the Sharp, the contrast ratio fell by 50% at just 17 degrees off axis. The Vizio was slightly better, but both did poorly here; neither would be suitable for larger families or for office displays.

Viewing Angle Comparison
Sharp LC-40E67UN Score: 2.21	Vizio VO370M Score: 2.84

Connectivity

Both displays are well connected in terms of inputs; they have plenty of HDMI and other analog video inputs, plus accompanying analog audio inputs. Both should provide a sufficient number of inputs to connect the range of devices in the typical living room.