Sharp LC-65E77U

Display Size & Technology
The LC-65E77U has a 65-inch LCD display. LCD screens, in general, are brighter than plasmas. If they're backlit by LEDs (and this one is not), then they're also a lot more energy efficient. The downside is they have poor black depth and weaker contrast ratios when compared to plasma displays. The LC-65E77U is also available in 52, 46, and 40-inch sizes.

True to its display technology, the LC-65E77U looked
bright, but didn't have particularly deep blacks.

Format & Resolution
The LC-65E77U displays in 1080p. It has a 1920x1080 resolution and an aspect ratio of 16:9.

Brightness, Blacks & Contrast Ratio
The contrast ratio is not released on this model yet. Looking at the TVs, we'd say it was probably about average, if not slightly below average. Judgeing from the footage, blacks didn't seem particularly deep, and would take a hit when you moved past a 30º viewing angle.

Refresh Rate & Motion
The images on the LC-65E77U's screen seemed very fluid, likely due to its 120Hz refresh rate. We didn't see any motion blurring to speak of, or any jitteriness. The current standard refresh rate is 60Hz, but is quickly moving towards 120Hz, with the high end refresh rates pushing 240Hz (although we're not sure how much of this improvement is discernable to the naked eye). The press release also states that the TV is capable of 24p playback.

Viewing Angle
The manufacturer-stated viewing angle is 176º. While we didn't see any gigantic hits to picture quality at all, we did notice the contrast ratio worsened as you walked away from a straight viewing angle, becoming noticible at around the 30º mark. Our standard caveat of, 'we just eyeballed the TV on show floor with distracting lights and without testing equipment' applies to this section.

Color
The colors on the LC-65E77U seemed fine, but not overly impressive. They didn't appear to be as vibrant as other TVs, but were still capable of some bright colors. We can't be 100% certain, but it did look like the colors dead center on the screen were slightly brighter than on the edges. When we altered our viewing angle, they did seem to desaturate a small amount by the time we hit an extreme viewing angle, but we didn't really notice the jump as we changed our viewing angle. We look forward to either verifying or debunking our initial impression with lab testing.