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Sony Bravia KDL-32BX300

HDTV Review

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Motion

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Calibration
Page 5

Viewing Effects

Decent array of menu controls. Poor viewing angle.

The Sony KDL-32BX300 has a native 720p screen, which is a lesser resolution than you see on the latest TVs. The new standard is 1080p. A 720p display is limited to cheap TVs these days. The Sony KDL-32BX300 can, of course, handle all the standard NTSC resolutions. It’s up to the processor in the TV to upconvert or downconvert the video to fit the screen. Unfortunately, it performs this task poorly, which we detail in the Resolution Scaling section of the review.

The Sony KDL-32BX300 had a below average viewing angle for an LCD TV. The total viewing angle was 37 degrees (or 18 degrees from center in either direction), before losing a significant portion of its contrast ratio. By comparison, the Sony KDL-32EX700 was about 52 degrees and the Samsung LN32C350 was about 60 degrees. The LG 32LH40 came in third with 46 degrees. The Sony KDL-32BX300 came in last.

Viewing Angle Chart

The Sony KDL-32BX300 did not do a great job staving off reflections. It wasn’t terrible, but when a light shines directly on the screen, there’s a big, fat, soft glow. On higher-end TVs, you tend to see incoming light dispersed in a defined, geometric pattern. Fortunately, if a light is coming in at an angle rather than dead-on, it does not cause too much of a glow.

The Sony KDL-32BX300 has a handful of special processing features. The noise reduction features don’t make an enormous improvement, but it’s worth experimenting with the CineMotion feature if you’re watching native 1080/24p content (i.e. Blu-Ray videos).

Setting Claimed Function Our Impression
Noise Reduction Reduce the picture noise level. Small improvements.
MPEG Noise Reduction Reduce the picture noise in MPEG-compressed videos (i.e., DVD or digital broadcast). Some improvement, but it can decrease sharpness as a result.
CineMotion Improves picture motion movement and reduces blur and graininess for film-based content. Big improvement with native 24p video, smoothness, but no effect with other types of video.
Adv. Contrast Enhancer Automatically adjusts the backlight and contrast to the most suitable settings judging from the brightness of the screen. Boosts whites, but doesn't seem to do much for shadows.
Black Corrector Enhances black areas of the picture for stronger contrast. Darkens shadows, but can lose shadow detail as a result.
Clear White Emphasizes white colors. Brightens whites.
Live Color Makes colors more vivid. In the Low setting, can pleasantly saturate colors. In High setting, severely alters them.
Other Models in the KDL-xxBX300 Series
For more information on other models in this series, check our Series Comparison Page.


Sony Bravia KDL-22BX300
22 in.

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Sony Bravia KDL-32BX300
HDTV Review

Previous: Page 4

Motion

Next: Page 6

Calibration