Sony Bravia KDL-32L5000

Value Comparison

The Sony Bravia KDL-32L5000 is available for $550, while the JVC LT-32J300 is available for around $600, so the price difference between the two isn't huge. Both are 32-inch LCD televisions and are the low end of their manufacturer's lineups. As you might expect there are tradeoffs for both televisions, which you can see in more detail below. Frankly this is a hard choice as the JVC has slightly better performance overall, but the Sony far outstrips it in terms of black levels and contrast ratio. On the other hand the JVC also supports full 1080p high definition, while the Sony has a lower resolution display. This one is a push, depending on what's more important to you, resolution or contrast ratio.

	Comparison Specifications
	Sony Bravia KDL-32L5000	JVC LT-32J300
Size	32 inches	32 inches
Price	$550	$600
Type	LCD	LCD
Format	720p	1080p
Other	N/A	USB Port

Blacks & Whites

The Sony Bravia KDL-32L5000 is the clear winner in this area, with a much better black level that produces a huge difference in contrast ratio, despite the JVC LT-32J300's better peak brightness.

Black Level
Sony Bravia KDL-32L5000 Score: Black Level: 7.27 Peak Brightness: 8.19 Contrast: 7.27	JVC LT-32J300 Score: Black Level: 5.16 Peak Brightness: 8.58 Contrast: 5.82

Color Accuracy

This is a mixed bag. The Sony Bravia KDL-32L5000 had slightly worse color temperature performance, but it produces more accurate colors than the JVC LT-32J300 and the color gamut more closely matches the international standard.

Color Temperature

Sony Bravia KDL-32L5000 Score: 6.89

JVC LT-32J300 Score: 7.79

RGB Curves

Sony Bravia KDL-32L5000 Score: 7.57

JVC LT-32J300 Score: 5.92

Color Gamut

Sony Bravia KDL-32L5000 Score: 6.17

JVC LT-32J300 Score: 5.11

Motion

This is a clear win for the JVC LT-32J300, as it did a better job with both motion blur and motion artifacting. In particular the Sony Bravia KDL-32L5000 had a very annoying rolling shutter effect that was much less of an issue on the JVC model.

Viewing Effects

The Sony Bravia KDL-32L5000 had a slightly better viewing angle, although neither was a big winner here. The JVC did have a much less reflective display, however.

Viewing Angle

Sony Bravia KDL-32L5000 Score: 5.44 JVC LT-32J300 Score: 6.33

Connectivity

The two models offer almost identical connectivity options, with the big difference being the addition of USB port on the JVC LT-32J300, which an be used for viewing photos but not music or videos.

Other Comparisons

The JVC LT-32J300 has a couple of additional benefits over the KDL-32L5000. We mentioned the improved resolution above, with the LT-32J300 having a full 1920 x 1080 resolution while the KDL-32L5000 has a lower resolution of  1366 x 768. The JVC also has better speakers built in so if you're not willing to spend money on extra speakers that might be a consideration.