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Introduction
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01.Tour & Design
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02.Blacks & Whites
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03.Color Accuracy
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04.Motion
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05.Viewing Effects
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06.Calibration
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07.Connectivity
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08.Remote Control
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09.Audio & Menus
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10.Multimedia & Internet
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11.Power Consumption
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12.Sony KDL-52XBR9 Summary
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13.Panasonic TC-P50VT20 Summary
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14.Samsung UN55C7000
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15.Conclusion
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16.Series Comparison
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17.Photo Gallery
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18.Ratings & Specs
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19.Comments
Sony Bravia KDL-52EX700
Previous: Page 4
MotionNext: Page 6
CalibrationViewing Effects
Average viewing angle for an LCD. Poor viewing angle compared to plasma displays.
Formats (10.00)
The Sony KDL-52EX700 has a native 1080p display, with a 1920 × 1080 resolution, but is capable of playing any NTSC format.
Viewing Angle (4.91)
The viewing angle on the Sony KDL-52EX700 is average for an LCD television, measuring about 51 degrees (or 25.6 degrees from center on either side). Past 51 degrees, it’s not like you can’t see the image anymore, but the contrast ratio drops off significantly. As you can see in the chart below, the three LCD TVs scored similarly, but the Panasonic plasma TV was much better.
Reflectance (5.50)
The Sony KDL-52EX700, like most LCD screens, has an element in the display that helps diminish screen reflectance. Rather than shining right back at you like a mirror, the screen diffuses and disperses the light in a star-like pattern. While this pattern can be even more distracting than a simple reflection, it only appears if the light is shining dead-on against the screen. More often, things like overhead lights and table lamps are coming in at an angle, which the KDL-52EX700 does a good job of minimizing.
Video Processing (3.00)
The Sony KDL-52EX700 has several video processing features that you access through the menu. Most of them don’t do much, but the Motionflow can lead to strange looking video, if you turn it up to high.
| Setting | Claimed Function | Our Impression |
|---|---|---|
| Noise Reduction | Reduce repetitive random noise. | As advertised. On it's highest setting, the difference is noticeable. |
| MPEG Noise Reduction | Reduce video compression noise. | No discernible difference. |
| Motionflow | Refines moving images. | Huge blur reduction when set to 'Standard.' Makes 24fps look unnaturally smooth. |
| Cinemotion | Provides a more natural looking picture for film-based content. | Reduces artifacting for 3:2 pulldown. |
| Black Corrector | Enhance the black in images for stronger contrast. | Makes colors look slightly burned. |
| Adv. Contrast Enhancer | Automatically adjusts the contrast based on picture brightness. | Makes lights slightly lighter and darks slightly darker. |
| Auto Light Limiter | Controls the backlight to reduce excessive brightness in bright scenes. | Very subtle difference in whites. |
| Clear White | Emphasizes whiteness of picture. | No discernable difference. |
| Other Models in the KDL-xxEX700 Series | |||
|---|---|---|---|
| For more information on other models in this series, check our Series Comparison Page. | |||
 Sony Bravia KDL-32EX700 32 in. |
 Sony Bravia KDL-40EX700 40 in. |
 Sony Bravia KDL-46EX700 46 in. |
 Sony Bravia KDL-60EX700 60 in. |
Shop for the Sony KDL-52EX700
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Sony KDL-52EX700 Manual
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