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Introduction
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01.Tour & Design
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02.Blacks & Whites
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03.Color Accuracy
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04.Motion
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05.Viewing Effects
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06.Calibration
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07.Connectivity
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08.Remote Control
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09.Audio & Menus
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10.Multimedia & Internet
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11.Power Consumption
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12.Sony KDL-46EX700 Comparison
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13.Toshiba 42ZV650U Comparison
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14.Samsung UN46B8500 Comparison
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15.Conclusion
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16.Series Comparison
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17.Photo Gallery
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18.Ratings & Specs
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19.Comments
Sony Bravia KDL-40NX700
Previous: Page 4
MotionNext: Page 6
CalibrationViewing Effects
Lots of processing features. Mediocre viewing angle.
Formats (10.00)
The Sony KDL-40NX700 is capable of displaying all the standard video formats: 480p, 720p, 1080i, and 1080p, though not without some occasional overscan or Moire issues.
Viewing Angle (2.71)
The viewing angle on the Sony KDL-40NX700 was not good, measuring a mere 20 degrees from center on either side (approximately 41 degrees in total). It’s certainly not the worst score we’ve seen from an LCD television, but it’s not the best. By comparison, the cousin model, the Sony KDL-46EX700, was about 52 degrees. If you need a TV with a great viewing angle, you’ll probably want to look at plasma TVs rather than LCD.
Reflectance (6.00)
An all-glass front may please the eye aesthetically, but it means that much more surface area to attract glare. Unless you’re in a perfectly dark room, chances are the Sony KDL-40NX700 is going to reflect back something. When we shined lights are the screen, we were pleased to see that Sony has attempted to mitigate the issue by offering some anti-glare protection. Rather than creating a huge halo effect, a light’s glare is minimized to a small burst pattern. If the light is coming in at an angle, so much the better, because the pattern diminishes quickly as the directness of the light decreases. Anything with a giant piece of glass in the front will never be perfectly glare-free, but this is pretty good.
Video Processing (4.00)
The Sony KDL-40NX700 has a number of special processing features. Some of them are harmless, some of them can help a little, and some can make your picture look worse. The details on each are listed below.
| Setting | Claimed Function | Our Impression |
|---|---|---|
| Noise Reduction | Reduce repetitive random noise | It's not a magic wand, but it does reduce some noise in some pictures |
| MPEG Noise Reduction | Reduce video compression noise | No discernible difference |
| Motionflow | Refines moving images | Definitely reduces motion blur, but can give film a 'video' look and create additional artifacts all on its own |
| CineMotion | Provides a more natural looking picture for film-based content | Reduces artifacting and motion issues in 3:2 pulldown instances |
| Black Corrector | Enhance the black in images for stronger contrast | Darkens blacks |
| Advanced Contrast Enhancer | Automatically adjusts the contrast based on picture brightness | Pushes contrast: the whites get whiter and the darks get darker |
| Auto Light Limiter | Controls the backlight to reduce excessive brightness in bright scenes | Minor difference in white levels |
| Clear White | Emphasizes whiteness of picture | Slightly boosts white levels |
| Live Color | Improve the vividness of color | Increases color saturation, usually to the detriment of image quality |
| Other Models in the KDL-xxNX700 Series |
|---|
| For more information on other models in this series, check our Series Comparison Page. |
 Sony Bravia KDL-46NX700 46 in. |
Shop for the Sony KDL-40NX700
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