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Toshiba 40G300U

HDTV Review

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Color Accuracy

Decent color curves. Trouble maintaining a consistent color temperature.

The Toshiba 40G300U had some troubles maintaining a consistent color temperature. As you can see from the chart below, when the signal starts to get darker, the color temperature becomes noticeably warmer. It’s hard to say what type of movie or TV scene would bring this out the most, but it’s likely something where you’d see a long gradation of shadows. Don’t be surprised if the shadows start to get a little reddish. More on how we test color temperature.

Color Temperature Chart
Read Reviews of Comparison Products
Sharp  Aquos LC-40LE700UN


Sharp Aquos LC-40LE700UN
Samsung LN40C630


Samsung LN40C630
Panasonic  Viera TC-P42S2


Panasonic Viera TC-P42S2

The Toshiba 40G300U’s RGB color curve performance highlighted the TV’s tendencies towards less than perfect color transitions. Sure, the curves are smooth overall, but if you look closely, you can see dozens of little steps in the lines, indicating that the TV is actually skipping over a lot of the values, combining two or three different values into identical shades.

Fortunately, there aren’t any huge anomalies in the performance. Instead, it’s just lots of tiny, overlooked values. Overall, we like the shape of the curve. We’ve seen better, but we’ve seen far worse. More on how we test RGB curves.

RGB Curves Chart

The strips below are digital recreations of the color curve chart above, compared with an ideal curve and the results from three similar TVs.

Red Response Comparison
Ideal Response
Toshiba 40G300U Red Response
Sharp Aquos LC-40LE700UN Red Response
Samsung LN40C630 Red Response
Panasonic Viera TC-P42S2 Red Response
Green Response Comparisons
Ideal Response
Toshiba 40G300U Green Response
Sharp Aquos LC-40LE700UN Green Response
Samsung LN40C630 Green Response
Panasonic Viera TC-P42S2 Green Response
Blue Response Comparisons
Ideal Response
Toshiba 40G300U Blue Response
Sharp Aquos LC-40LE700UN Blue Response
Samsung LN40C630 Blue Response
Panasonic Viera TC-P42S2 Blue Response

The Toshiba 40G300U did not match up all that well to the well to the rec. 709 color standard, but most TVs don’t. The red point was nearly perfect, but the green and blue points The white point – those circles in the middle – were fairly close, but the Toshiba 40G300U was a touch greener than ideal. More on how we test peak color gamut.

Color Gamut Chart

The table below contains all the numeric details of the Toshiba 40G300U’s color gamut performance, compared to the rec. 709 standards.

Rec. 709 versus Toshiba 40G300U
u' (rec.709/measured) v' (rec.709/measured) Error
Red 0.4507 / 0.4501 0.5229 / 0.5225 0.00072111
Green 0.125 / 0.1158 0.5625 / 0.1158 0.009208692
Blue 0.1754 / 0.1786 0.1579 / 0.1386 0.019563486
D65 (White) 0.1978 / 0.1924 0.4683 / 0.4611 0.009
Other Models in the G300 Series
For more information on other models in this series, check our Series Comparison Page.


Toshiba 46G300U
46 in.


Toshiba 55G300U
55 in.

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Toshiba 40G300U
HDTV Review

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Blacks & Whites

Next: Page 4

Motion